ICMMS 2008

International Conference on Management and Marketing Sciences

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SESSIONS AND SYMPOSIA

Procedures for the approval of a proposal for a session-workshop or symposium:

1. The organiser must send us a proposal for the organisation of a session-workshop or symposium
2. The organiser must give us a small description of his/her proposal (no more than 150 words)
3. The organiser must give us his/her short CV
4. The organiser must inform us about the procedures which will follow for the promotion of this session-workshop or symposium (the organiser is responsible for the promotion)
5. The organiser must give us full affiliations of his/hers with an e-mail in which someone can send a paper on the subject of the session-workshop or symposium.

After approval the organiser will be the responsible person for the selection of the papers. The papers must be send to us until 20/5/2008.
In the Proceedings of ICMMS 2008 the session-workshop or symposium will be in a separate section of the Volume with a Preface written by the organizer. A photo (in JPEG) of the organizer together with a short CV of him must be provided together with the contents of his/her symposium. From time to time the organizer must inform us about the participation of his/her symposium.
 

If a participant wants to send a paper to a Symposium mentioned below the e-mail addresses of the organizer(s) must be used.

 

 

SYMPOSIA WHICH HAVE BEEN APPROVED

 

 

1. Title: Shaping Culture and Leadership Research Workshop (Mapping and Framing the Research Methodology)

 

Organizer: Dodi Wirawan Irawanto, Management Department - Faculty of Economics, Brawijaya University, Malang, Indonesia

 

E-mail: me-dodi@dodeelecture.com, dodiwirawan@hotmail.com
 

Information about the Symposium

 

2. Title: Hospitality & Tourism Knowledge Management

 

Organizer: Dr. Konstantinos Andriotis, Nottingham Trent University, UK and Dr. Dimitrios Diamantis, Sheffield Hallam University, UK

 

E-mail: kostas.andriotis@ntu.ac.uk or d.diamantis@shu.ac.uk 
 

Information about the Symposium

 

 

3. Title: Management Library
 

Organizer: Associate Professor Dr. Georgios Giannakopoulos, Technological Educational Institute of Athens, Greece

 

 

 

4. Title: 1st Symposium on Knowledge-Based Industrial and Environmental Management

 

Organizer: Porf. Fragiskos Batzias, Vice Head of the Department of Industrial Management & Technology at the University of Piraeus, Greece; Head of the Laboratory of Simulation of Industrial Processes and the Research Group of Systems Analysis. Karaoli & Dimitriou 80, 18534, Piraeus, Greece. Tel.: +30 210 4142369; +30 2104142368 Fax.: +30 210 4142392
 

Email: fbatzi@unipi.gr or csiontor@unipi.gr

 

 

Description of the topic of the Symposium

 

Knowledge Management, comprising a range of practices adopted by organizations to identify, create, represent, and distribute knowledge, is also used in Industrial Enterprises (including the Energy Sector - Demand/Supply side approach) and Environmental Issues, including Ecology, Pollution Prevention and Social/Economic Impact. Papers referring to such sub-topics (and to any relevant subject), including the corresponding  methods, techniques, tools and their implementation in case examples/studies, either real or simulated, are all welcomed to be considered for presentation in this Symposium.

Papers should be emailed directly to

fbatzi@unipi.gr; csiontor@unipi.gr by 10th May 2008.

 

 

 

5. Title: Through Marketing Financial Efficiency Towards Business Development Sustainability

 

Organizer: Prof. Dr. Habil. Aleksandras Vytautas Rutkauskas, Department of Finance Engineering – Faculty of Business Management, Vilnius Gediminas Technical University, Sauletekio av. 11, LT-10223 Vilnius, Lithuania.

 

 

E-mail: dean@vv.vgtu.lt or ar@vv.vgtu.lt 
 

 

Description of the topic of the Symposium

 

The sense of symposia could be understood through such keywords and key expressions:

bullet Marketing finance;
bullet Marketing mix input structure optimization;
bullet From marketing financial efficiency to business management efficiency;
bullet Decisions reliability assessment as base for development sustainability quantitative description;
bullet Business units active interest in financial markets – essential condition of business sustainable development
bullet Through exchange market speculation to innovative financial instruments for needed currency acquisition

 

6. Title: Enterprise Risk Management – a holistic approach of managing a business successfully

 

Organizer: Dr. Madhu Acharyya, The Business School, Bournemouth University, United Kingdom, Tel. +44 (0) 1202 965376

 

 

E-mail: macharyya@bournemouth.ac.uk  
 

 

Description of the topic of the Symposium

 

Risk is inherent to all organisational decisions and functions (e.g., finance; investment; marketing; product development and distribution; auditing, etc.). A successful business should hold a balanced view in terms of risk taking and managing of several key areas of functions. Consequently, a holistic view of risk is important on the top of managing risk in silos. Enterprise Risk Management (ERM) is an emerging topic to bring the artificially isolated risk ideas into an integrated framework. In addition to sophisticated financial tools and techniques to transfer and mitigate economic risks, ERM is to create risk awareness and risk communication culture. However, there remains a lack of intelligence to integrate the economic and behavioural knowledge of risk. The symposium targets to develop a theoretical knowledge to bridge the gap. Indeed, organisations should learn to differentiate between good and bad risks and exploit opportunities out of risks irrespective of nature and sources.

The topics of the symposium are broad and do not limited to financial risk management, operational risk management, strategic risk management, reputation risk management, integrated risk management, supply chain risk management, project risk management, and risk governance.


 

7. Services Marketing in a Global Environment

 

Organizer: Mahmood A. Khan, Professor, Pamplin College of Business, Virginia Tech, National Capital Region; 7054 Haycock Road; Falls Church; VA. 22043; USA

 

 

E-mail: mahmood@vt.edu   
 

 

Description of the topic of the Symposium

 


Service industries have become one of the leading businesses worldwide and contribute to national economies. In a competitive global environment it has become increasingly important for these service industries to use effective marketing tools. This symposium will focus on all aspects that are related to services marketing. Papers on variety of issues are solicited on topics related to any service industry such as hospitality; tourism; banking; healthcare; transportation; technology; education; etc. Empirical or conceptual papers on global issues in the following areas are specifically welcome and other related areas will also be considered:

 Service quality assessment
 Consumer expectations; perceptions and behavior
 Delivering and performing service
 Services marketing and sales
 Financial and economic impact of services
 Pricing of services
 Managing demand and capacity
 Employees role in service delivery
 Customers role in service delivery
 Call Centers role in service delivery
 Electronic channels in services
 Role of service design and servicescape
 Other related topics


 

8. Strategic Marketing and Technologies

 

Organizer: Dr. Petros Tomaras, Assistant Professor, Technological Educational Institute of Athens, Greece
 

 

9. Differences in Customer Loyalty strategies online and offline: an examination of the music retailing market

 

Organizer: Jen Anderson, www.euphonios.com, www.myspace.com/euphoniosrecords. E-mails: info@euphonios.com, press@euphonios.comclub@euphonios.com, team@euphonios.com 

 

Description of the topic of the Symposium

 

This synopsium sets out to further our understanding of loyalty in terms of identifying how the rules for pure Internet retailers are different from traditional offline companies, using the UK music retailing market as a case example. In order to do this, four research objectives were set. These were:

1. To identify the growing trend of online retailing and the effect e-tailing (retailing online) is having on the traditional marketplace.

2. To identify the different factors that influence customer loyalty in an online and offline environment, examining traditional and relationship marketing practices in the process.

3. To identify whether consumers are more loyal in an online or offline music retailing environment.

4. To examine the relative importance of different drivers that underpin customer loyalty in an online and offline music retailing environment.

This synopsium highlights the growing importance of e-tailing as a channel for traditional music retailers and pure Internet retailers in their own right. It illustrates the appropriateness of the Internet as a medium to search, compare and purchase different types of product, as well as the attributes that music consumers consider most important when shopping online. Next, the growing importance of relationship marketing especially for online retailers is discussed and the rationale for customer loyalty outlined. The conceptual framework of loyalty proposed by Gommans et al. (2001) is used to highlight the various drivers of customer loyalty online and offline. It considers the framework put forward, reinforcing the idea that firms should not necessarily pursue all of those attributes that determine customer loyalty, but focus on those that build on their strengths.

 

10. Environmental Waste Management

 

Organizer: Dr. Mohamed A. Barakat, Associate Prof., Head of Chemical & Electrochemical Metallurgy Laboratory, Central Metallurgical R&D Institute (CMRDI), P.O.Box 87 Helwan 11421, Helwan, Cairo, Egypt, Fax:202-5010639, Ph (w): 202-5010642, (c): 20127153501. E-mail: mabarakat@gmail.com
 

 

Description of the topic of the Symposium

 

1- Wastewater treatment: Spent Effluents from different industrial sectors such as; plating, surface treatment, textile, leather tanning, fertilizers, chemicals and petrochemicals.

2- Industrial solid wastes treatment:
Recovery of metal values and recycling of wastes such as; sludge, scrap, slag, dust, ..

3- Clean technologies for pollution prevention: Innovative technologies for metals recovery.

4- Hazardous Wastes Management: Handling precautions, Spill procedures, Material safety.
 

 

 



 

 

 

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